Ambee’s roots go back to 2013. Its first brand name was Goldee, and it was part of my first startup. Let me show you its history, presence, and what’s ahead. Read about significant milestones and lessons learned along.

Goldee (2013–2014)

At Goldee, we invented dynamic light animations for Philips Hue besides other…


Hiring is a huge part of running a startup. Everything created by a startup is done by a team, therefore having a great team is one of the most important things. Hiring based on skills is what the first-time entrepreneur may think is right. However, talent doesn’t turn out to…


Disclaimer: As I will be pointing to specific problems, it may sound like blaming other people or circumstances. It is not my intention. I acknowledge that all mistakes in Goldee were my responsibility. The founders are responsible for all the startup errors, whether they are direct or indirect.

Now on…


Goldee was a massive lesson of leadership for me. I’ve worked with all kinds of people — younger and older, super talented and experienced, juniors with no experience and yet with substantial potential. I made many and big mistakes since this was my real first experience leading the team. …


You’ve heard the story before. Goldee was onto something, and then suddenly, it all crashed. Was it all for nothing? Although it may be difficult to see at first, I believe things happen for a reason. Creating Goldee taught me countless lessons. It allowed me to grow in many aspects…


I am a dreamer guy from the heart of Europe, from a country not many people are familiar with — Slovakia. This story is about how I chased one of my dreams and how it got destroyed.

Goldee was a project I started realizing based on my dreams from childhood…

Tomas Baran

husband, father, entrepreneur (Ambee/Goldee), designer, developer, marketer, adventurer

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